Benefit Consultants Blog

How many leads do you need to make the amount of money you want to have in a year? As simple as this question might be, I’ve found very few people actually have this number in the top of their minds.

When answering this question, there are two considerations.  The first is your costs.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

Second, you need to know how well you are able to turn your prospects into sales (conversion rate).  The more efficient you are at converting leads, the more income you will be able to make. 

Let’s take a look at the process more closely:

The first step is to determine your monthly sales goal. For our example, let’s say you want to make $100,000 in sales a month.

Now you need to figure out your conversion rate. Let’s suppose that all of your leads are generated through you website in order to keep this example simple. 

Suppose you convert 2 and a half out of 1000 visitors into paying customers. You have a .25% conversion rate.

Here is a formula to calculate the number of visitors your would need to meet your monthly sales goals.  To keep this example simple, we will assume every “conversion” described above will ultimately purchase from you.

(Desired Sales / Sale Price / Conversion Rate) X 100

The formula would look like this, if you want to achieve $100,000 a month in sales, you have a conversion rate of .25% and your average sales price is $20:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Yikes!  That is a lot of visitation!  Luckily, there are a few adjustments you can make.  You can increase the average sales price. Or, you can increase your visitors or the conversion rate.

Most find the easiest fix is to improve conversion rate. It is very possible to increase to ablut 2% from an original .25% rate.

Let’s look at the difference that would make using the formula:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

What a difference! 

By increasing your average sales price to $47, you can improve your results even more:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Everyone would rather work smarter than harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

Let’s face it, we all want more web site traffic and will do
just about anything to get it and that’s where it all starts to
go wrong!

Do you really think that a new software marketing product will
do it all for you, well it may work for so long but when the
search engines find out that’s it back to square one unless you
choose the right Software.

So how do you get started simple, roll up your sleeves
and get going, articles are by far the best way to get good backlinks
to your site and increase your web site traffic and your page
rank.

Let me give you an example of how this works, and trust me it
works a treat to get more web site traffic

Let’s say you write an article called “getting web site traffic”
just like this one, don’t bother how long it takes you to write
the article just do it! your own content is best.

Next I will upload the article to my web site, then submit the
article to the top article directories with software where
people will be looking for new unique content for their sites.
This is where it starts to get interesting, my site has say a
page rank 2 but the article directories that I have submitted
the article to may have a page rank 3-4 maybe even 5 and that’s
the whole point of this.

At this point 3 things happen!

1) Next time the search engines index the article directories
say 25 to 45 of them depending on how many you submitted your
article to, you now have 20 to 50 back links to your site from a
site with a page rank 4 or better that’s enough to take your
site from a PR2 to PR3 which will move all your pages of your
web site up in the rankings and increase your web site traffic.

2) The Article that you wrote may not do well on your site, But
that’s because your site does not have a good Page Rank.

I have had Articles that I have submitted to the top ranking
directories, placed in the top three listings with the search
engines for weeks and send me loads of web site traffic and make
me more sales!

The same article on my site was down around page 5 or 6 with the
search engines, that’s because at the time my site only had a PR
of 2.

3) This is the bit I really like, if you produce a good
interesting article that’s well written and appealing to others
then these people will use your article/content for their news letter or
for content on their site.

When people use your article that they have found on a directory
they must leave your link in tact, this means that you can
quickly get lot’s of good backlinks to your site and improve your
page rank all this from 1 article.

I had one article that I put on EzineArticles.com that gave me
63 backlinks to my site in just 3 weeks, how long would it take
you to get this amount of “relevant” links to your site and how
much work would it take!

Make no mistake about it, this is the quickest method I know to
getting more web site traffic to help your online business, do
yourself a favour and get writing now 1 article per week will do
more for your Traffic than all the other things you do put together
trust me if your looking to increase your web site traffic this
is how to do it.

You can get more info on Marketing Software at Internet
marketing Software

If you are thinking of starting a small business online, then you need to consider the types of internet marketing techniques that you will be utilizing. Without marketing your business, you will have no customers and therefore no profits. The right kind of marketing is crucial, even for smaller businesses. The first step should be in developing your website, so that when it is marketed, it will produce optimum results.

Unique Article Wizard

If you are new to owning a small business and want to offer your customers a way to purchase your “wares” online, then you need to consider internet marketing. Marketing online can reach a large amount of people in an affordable fashion and in a way that can get the word out to the masses. In order to get the information about your product or service out to the world, marketing is a must and marketing online can be an optimum way to do just that.

Your website needs to be set up before you start any internet marketing campaign. Whether or not you have an outside store, those who visit you on the web can only judge you by what they see on your website. If you think about it, your online presence IS your company. The website should be completely designed and then optimized before you ever present it to the public. Your small business will only benefit from your website being set up correctly.

An internet marketing plan for your small business is extremely important; however, your website must first be ready for online viewing. This means thinking about the design you want, in order to present your company it in a way that will draw in the individuals you are targeting. In most cases, this will be the only interaction that consumers have with your company. What they see on the website is what they know about you. Make sure that it is well designed and optimized for peak performance.

It is important to remember that when you begin your internet marketing for your website and business, that it is directed toward your particular audience. Next, it is very important that you decide what type of marketing is right for you. There are many different types of marketing out there and not all of them will work for every product and service. Research before you begin and seek out business advice from experienced business owners about online marketing programs; your time spent will pay off.

If you have never done any internet marketing, then you might not be sure exactly what will work the best. This is actually going to be found out through trial and error. Some marketing techniques that have done well for other businesses, might not work well for well for you. If you are looking to start a small business and you aren’t sure about how to go about marketing your site, then try getting some business advice from someone who has already gone through the process. There are lots of people online that have started a small business and would be more than happy to help you. Try consulting some online forums that deal with marketing and seek information from those who have been there.

Marketing Articles