EMPLOYEE BENEFIT CONSULTANTS
Tuesday, March 31st, 2009Employee Benefit Consultants will agree that corporate Benefit Plans have typically been created for the large generation of Baby Boomers. These Boomer Plans will not come close to attracting and competing in the race to hire the generations of X and Y who are poised to replace retiring Boomers.
This new workforce has jargon that your company management and HR Staff should familiarize themselves with. . Your management will hear phrases like “relationship capital”. There will be demands for Benefits that are in line with this generation’s language, music and imagery. Benefits must assist with work/life balance. Often this group will judge the features of plans solely within the context of their personal lives.
By addressing wide ranges of the Generation X and Y preferences, the professional Employee Benefit Consultants will have an edge in preparing and meeting these Benefit Plan challenges. Benefit Consultants will agree these employees are attracted to the relationship aspects of almost every feature of Benefits.
With the help of your expert Benefit Consultants your Benefit Package can be meaningful and helpful in attracting and retaining well qualified, diverse and valuable employees. There are a vast array of new products, features and Benefits to help in attracting the younger generations.
Speak to your Employee Benefit Consultants about the following to determine what, if any, role these may play in your Benefit Plan:
Helicopter Parents – refers to parents who pay extremely close attention to their children’s experiences and problems, particularly at educational institutions. These parents rush to save their children from any harm or failure and will not let them learn from their own mistakes. They are like helicopters in that they hover closely overhead;
The New Singles can be defined as Extreme Domestic Partners such as lesbian couples with children;
Affects of advertising to children and young teens and how this relates to Benefit Buying as adults;
Pet Care;
Lifestyle Management and Identity Theft;
Baby Boomers are the corporate decision makers today so the quality of life issues and benefits decisions are likely crafted through their experiences. This group may not be as sensitive as they could or should be to the needs of Generation X and Y. With meaningful and well tailored Benefit Plans your expert Employee Benefit Consultants can help your organization bridge the gab between the past and present benefit needs by reaching out to the Generation X and Y population while continuing to cater to the needs of the Baby Boomers.
This article courtesy of Benefit Consultants